AESTHETICS. FOR VISIONARIES.

The design of the BMW 7 Series.

“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”


Karim Habib, Head of Design BMW Automobiles

AESTHETICS. FOR VISIONARIES.The design of the BMW 7 Series.

“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”


Karim Habib, Head of Design BMW Automobiles

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EXTERIOR DESIGN.

The BMW 7 Series shows typical BMW design in its most elegant form with dynamic proportions, precise lines and sculptured surfaces. Be it in the forward-surging front, the extended side view or powerful rear, the BMW 7 Series radiates its natural and authoritative presence from every angle.

  • Self-assured front end
  • Elegant side view
  • Powerful rear

ACTIVE AIR STREAM KIDNEY GRILLE.

One uniquely distinctive design detail in the front view of the BMW 7 Series is the Active air stream kidney grille. The air vents with their slats in Chrome are visible and actively regulate the airstream. If the cooling demand for the engine increases, the air vents are opened. In the closed state they improve aerodynamics and ensure a striking presence due to the vertical slats in Chrome.

INTERIOR DESIGN.

Whichever seat you occupy in the BMW 7 Series, you feel the contemporary and future-orientated atmosphere of luxurious wellbeing. Its an intelligent composition of material, light, shape, colour and innovative technologies, which accompanies people who wish to move things – be it from the rear or from the driver’s seat.

Wellbeing & Comfort.

The new era of driving comfort in the BMW 7 Series.

  • For rear passengers
  • For driver and front passenger

REFINEMENT.

The BMW 7 Series represents precision and quality craftsmanship at a supreme level. Evidence of this is the Floating Design Mirror. The side mirrors appear to grow organically out of the window outline. Modern and elegant in their effect, they also enhance the aerodynamics. Other examples of genuine detail refinements are the Active air stream kidney grille with vertical slats in Chrome, the high-precision and powerfully distinctive appearance of the wheel design and the seamlessly incorporated Hofmeister kink.
On the inside, high-quality materials such as chrome with interior trims in Poplar Grain Grey fine-wood finish and seats with upholstery such as exclusive ‘Nappa’ leather in Ivory White create a harmonious combination. Also displaying a high level of craftsmanship is the instrument panel decorated by a continuous seam. The wood decorative trim and electroplated strip are individually matched during the production process so that a seamless overall picture is obtained.